This is episode 4 of the Print Fellas Podcast, in this episode we discuss the television show Shark Tank, we go through recommended design practices for flyers, brochures, catalogs and sales sheets (one sheets). We also discuss QR Codes one more time and announce the new back design in the Print Fellas design gallery featuring a QR Code, and if you do not currently have a QR Code we will create one for you. As always, we start with this week’s customer callout.
This week wee callout a long tim customer who is starting a new hand crafted jewelry business. Joan Abend has been a customer for a very long time, her main expertise is marketing and website management which she has excelled – now she is using her talents to market and manage her own product, Style Cuff. We are very excited about the future of her product and we were very happy to design her logo and business cards. Congratulations Joan!
Entertainment: Shark Tank
In this week’s entertainment report we discuss the show Shark Tank. Shark Tank is a show that features a board of wealthy businessmen that compete to invest in startup companies. The information you can take from this show to your business can be crucial to your success. Some of the points to note are the brutal honesty about the product or pitch, the quick thinking to take products to the next level, how much aesthetics and marketing are valued to the investors, and how you can find honest and reliable feedback for your business.
5 Great Tips For Designing Flyers, Sell Sheets, Catalogs and Brochures
While designing a new sell sheet for an online product, I decided I want to give away my design methods of how I create an effective flyer, brochure, catalog or sell sheet. My method is all about leading the reader through the sheet so that they completely understand the product, and how to take action to purchase the product. Here are the rules I follow when designing a brochure or sell sheet:
- The design should only sell one specific product
- Prominently feature your product name and a detailed and concise tagline
- Focus the readers attention on the product
- Maker sure the attention area tells the reader what your product is immediately
- There has to be a call to action in order to actually sell the product to the reader
- Focus the branding on the product, umbrella companies and sub brands should be less prominent
QR Code Business Card Template Now Available In the Business Card Gallery
- Reveal a text message
- Send the audience to a website
- Call a phone number
- Send a text message
- Save a vCard to the audience phone
These are all very useful business functions that can give you a design advantage on your next set of business cards. Please visit the Print Fellas Business Card Design Gallery to create your own QR code business card.
Thank you for listening, if you have any questions about the show, want to submit questions to the show, have comments or just want to say his, please leave us a note in the comment box below and we will be happy to hear from you. If you want to be featured on the next customer callout, just call or send us a message below and we will be happy to mention you on the show. Thank you!